Amazing Pantene Ad Defiantly Tackles How Women in the Workplace Are Labeled

Amazing Pantene Ad Defiantly Tackles How Women in the Workplace Are Labeled: It’s a mad world | Written by Roo Ciambriello, AdWeek

Pantene Philippines has launched a powerful campaign pointing out how identical behavior often earns men and women different labels in the workplace.

In this spot by BBDO Guerrero in Manila, a lovely cover of “Mad World” by Tears for Fears plays while each scene displays a double-standard in a working environment. A man is the “boss” while a woman is “bossy.” A man is “persuasive” while a woman is “pushy.” He’s “neat” but she’s “vain.” He’s “smooth” but she’s a “show-off.” “Don’t let labels hold you back. Be strong and shine,” says the copy at the end. Click here to continue reading…

Share your thoughts

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s