GIRLS ARE PRETTY BRILLIANT, TOO

GIRLS ARE PRETTY BRILLIANT, TOO

Verizon’s powerful new ad suggests we’re holding girls back by focusing on their appearances, not their capabilities. Watch Video

 


“Who’s my pretty girl?” a mother asks lovingly as her toddler plays. In Verizon’s powerful ad, we watch the toddler grow to a young teen who is directly and indirectly discouraged from embracing her love of science. Don’t make a mess. Be careful. Let your brother do that. Don’t touch that. In the end, the girl pauses in front of a poster for verizonthe 8th-grade science fair. Instead of reading it, she looks at her reflection in the glass and puts some lip gloss on. The moment is understated and absolutely devastating. Continue Reading…

 

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